I’d like to share a couple of minestre on how God has made the church attractive and how we can mess that up by following a bad definition of the word “attractive.” Much has been written on the subject of missional vs. attractional church, so my addition here is simply practical in nature. My approach is that we should not throw-out the word attractional, but re-define it and understand it as a function of mission. Here’s what I mean:

We all desire inspiration in our lives, and we ache for wonder. Inspiration and wonder are misty synonyms describing that we truly long for God himself; that clear connection with the Divine. Our natural problem (3-letter word beginning with s and ending with n), however, is that while we seek for wonder, we want to find it everywhere else apart from Christ [Rom 3:11]. Showing mankind his awesome kindness and attracting us away from destruction, God gave himself to us in Jesus Christ — the central attraction of the universe!

Then, God placed his wonder all around us in the creation (which testifies about God passively day-by-day) and also called a people from out of the world to show his “excellent perfections”¹ (the Church which testifies about God actively day-by-day) [Rom 2:4]. God chose and called the Church to be his living demonstration of his own wonder, beauties, and glories. Therefore, the Church is attractional by the nature God gives to her — to be an active, representative community of the excellencies of God. The Church is not attractional to True Wonder as a recreational or entertainment-propelled society.

Can Man Market God?

The instant we try to better our worship methods for the reason of attracting people and not for the rendering of  more beautiful and holy worship which God deserves from his people is the very moment we become unfaithful witnesses of the living God.

We stoop-down into a marketing competition that says, in essence, be attracted to us through your appetites. We’ll sing and say what you like. It is also the moment we begin using God more than adoring him. Our focus is off in this kind of thinking and performance because we are working to put on a good show in the name of God. Presently, our western cultural forms have pushed Christianity and the serious consideration of the biblical God to the margins of society. However, winning people back is not done through techniques that try to make the all-beautiful God more consumer-friendly. Rather, God is radiant when he is celebrated and magnified as good and all-together lovely by his devoted people. More on how that looks in my next minestra…

That God’s Church, in Scripture is represented as Christ’s house or temple, and as his raiment and ornament, and as a golden candlestick, etc., is wholly constituted of those saints that are his jewels, that are the spoils of his enemies, that were once his enemies’ possession, but that he has redeemed out of their hands.²

¹ Jonathan Edwards used the description of the ‘excellent perfections’ of God on display through his church. I borrowed that word picture from him.
² The Essential Edwards Collection,  On Beauty, p. 98